Music. Marketing. And everything else.

Music. Marketing. And everything else.

Tuesday, August 20, 2013

Now it's ruined - By Seth Godin


"Photography is a cheat, the death of painting
Photoshop is a hack, the death of photography
Instagram filters are crap, the death of Photoshop
Typing is mechanical, the deathknell for organic handwriting
Word processors are a cheat, the end of linear writing via the typewriter
eBooks are for losers, stealing the magic and majesty of the printed book
Blogging is impermanent, the end of thoughtful word processing
Tweeting is stupid, the end of intelligent blogging
Video is too easy, a cheap shortcut that destroys the essence of film
YouTube has no curators, the end of quality video
Wikipedia is an unproven shortcut, true scholarship is threatened
Selling by phone is for losers, closers show up in person...
Technology almost always democratizes art, because it gives us better tools, better access and a quicker route to mediocrity. It's significantly easier to be a mediocre (almost very good) setter of type today than it was to be a pretty good oil painter two hundred years ago.
And so, when technology shows up, it's easy to imagine that along with the old school becoming obsolete, the new school will be populated by nothing but lazy poseurs.
Don't tell that to Jill Greenberg, Sasha Dichter or Jenny Holzer.
... all this ending is leading to more and more beginnings, isn't it? It's not ruined, it's merely different."


- Seth Godin 

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